crowdfunding pr

The Hidden Truth About Crowdfunding Pr

Today I’m going to teach you everything I do to help any project to raise to your goal within the first 48 hours of going live with a campaign. What you do with it after that is up to you.  Sound good?

Today’s Topic: Crowdfunding PR

I feel inspired that you chose to show up today, because what this community is already doing really amazes me.  You are up to such incredible things.  Being a startup entrepreneur is a unique calling - > you are creating solutions, you are thinking beyond the confines of normal day to day, and you are walking the talk by networking with each other to make your impact more powerful. I feel to lucky to get to share these keys with you, because I know you are going to be able to run with them and make a huge difference.

How to Find Best Fundraising Sites on the Web

Implement your inbound content strategy:
So now that you have outlined the editorial strategy and you know what you are going to post about, I’m going to teach you how to have the best results for when this content is posted to your blog.  Some people call this SEO, but the best way to think of it is “content”, because you really are writing for humans rather than machines, but the goal is to get people to organically discover your content.  When you think of headlines and headlands throughout your article, it’s important to focus on your main keywords.  And the content strategy is only “turned on” when people who find you have a way of contacting you. 

Get the Scoop on Backers & Updates Before You're Too Late

Backer updates are possibly one of the most important things you’ll do during your funding.  They play a major role in training your backers to become more than just financial contributors, - this is your team, and you are the coach, and you can use updates as a way of giving people the behind the scenes ride that they have been looking for, and also you can look at your updates as your “blog” - just like people who blog frequently are most likely to attract attention on the internet, if you do public updates frequently you are most likely to be discovered organically from people searching for your project.  Research has shown us that successful project publish 3 updates a week.  That is almost every other day.  The language you use in these updates will help people find your project, and it also has an important role in inspiring your backers to become team members.  In this lesson I’m going to show you the best practices for writing updates and also describe link trading.

 

Why Almost Everything You've Learned About Kickstarter Tips Is Wrong

core teaching 1 - Start where you are at

Reaching out to your loved ones can be the most rewarding, comforting experience you will have, and if you do it right, your crowdfunding campaign can be a huge coming out for you, a right of passage.  People who run crowdfunding before their communities have seen so much growth, .  So if you are feeling a bit nervous about crowdfunding, I’m calling upon every one of you to know that I see and I support you, and I realize what a huge leap this can be.

Kickstarter Video Production - Tools for the Cut

Tools for video editing and the way to build your crowdfunding cut

 

Now I’m going to discuss video editing and what to do to ensure the best piece.  

The first place to start is audio - you probably have several sound files from the microphone, and now it’s time to make it the right volume.  I recommend ableton live for audio editing, you can get a free trial of ableton live lite right here.  Just drag your sound files in, select all and click “warp” to make sure that they are not warped (ableton is a music program and it defaults to changing the files to line up with a rhythm, but for you you’ll want to uncheck this option.

How our Crowdfunding project AXIUS CORE Raised $269k in 30 days

How our Crowdfunding project AXIUS CORE Raised $269k in 30 days

What’s going to increase your raise in the last 72 hours?

 

It’s all about urgency here - on the part of your marketing .  This is the golden moment that many marketers dream of.  You’ve got a product all lined up it looks great, and it’s RUNNING OUT OF TIME.  This is when you can “clean up” on all sorts of people who have been waiting on the sidelines.

 

Let’s face it: a whole portion of your friends, family and fans just don’t have the personality to do any thing until its the absolute last moment.  And they still won't unless you incentivize them with core motivation and actually reach them with a direct ask.

Kickstarter VS Indiegogo

Case studies of good videos

Now we are going to look at what makes a video really shine.  There are three components to any video that create an immediate and lasting impression on the viewer - sound quality, background music, and image quality.  Many viewers will bounce immediately from a piece that doesn’t meet these qualities, so it’s very very important to get your instantly recognizable quality characteristics nails - this is more important than story, more important than product.  If it feels cheesy with boring or corporate background music, if the visuals are shaky or if you show them only a talking head, if the interview audio is echoey or boomy - these will destroy credibility very fast.  You’ve invested so much in your project.  Why would you risk all that by proclaiming to the world that you didn’t invest in your video? Here’s a special equation that viewers are always using to measure whether they will donate to a project - investment in video equals investment in a quality project.