Case studies of good videos
Now we are going to look at what makes a video really shine. There are three components to any video that create an immediate and lasting impression on the viewer - sound quality, background music, and image quality. Many viewers will bounce immediately from a piece that doesn’t meet these qualities, so it’s very very important to get your instantly recognizable quality characteristics nails - this is more important than story, more important than product. If it feels cheesy with boring or corporate background music, if the visuals are shaky or if you show them only a talking head, if the interview audio is echoey or boomy - these will destroy credibility very fast. You’ve invested so much in your project. Why would you risk all that by proclaiming to the world that you didn’t invest in your video? Here’s a special equation that viewers are always using to measure whether they will donate to a project - investment in video equals investment in a quality project.
Perks Definition and where it fits
I know I can become a backer to a project when it has an amazing video, because I see that the creator has good attention to details and that they really care about my experience.
Okay, let's get back to how to promote kickstarter campaign through your video for. kickstarter strategy. I started out as a nonprofit fundraising consultant before launching this training programand didn't know the perks definition of a crowdfunder until much later. My videos tend to get lots of crowdfunding pr not only because they focus on the gadgets of kikstarter, one of the best fundraising sites for nonprofit fundraising, but because the academy of
fundraising ideas for nonprofit organizations states that www.indiegogo.com only responds to tactics that are not involved in kickstarter vs indiegogo.
So I’m going to have you look at a few video examples, and to see what a top shelf video really looks and sounds like, and then in the next lesson I’ll show you how we got there.
First thing to notice is that we have three types of videos here. Founder Documentary, Multi person Documentary Mashup, Scripted “Tour Guide” style, and “Commercial” style, which includes no voiceover and only background music and onscreen text for narrative. Please note that I don’t include “voiceover” as one of the styles, because although this sometimes is a useful approach, I don’t recommend it - it can be exceptionally difficult to get a voiceover that sounds anything other than a canned commercial, and the thing people want to see in a Kickstarter is the founder - even if you have trouble speaking english, if you show up and speak a few words introducing yourself and asking for help, you have made a much stronger connection with your video than an unknown voiceover narrator that we never meet. Most of the videos I do are documentary style, and we try to find beta testers and experts to interview who will be good looking and well spoken, so that the founder doesn’t have to be the one to steal the show.
Go Ahead and watch the below videos. Notice the things we do with the visual layer - only very rarely and for short intervals do we show the person talking, mostly we have an added visuals that show visually what they are speaking about - I try to get a perfect one-to-one match of what the person is saying and what you see on the screen. Another thing to think of is pacing - we always try to “get to the point” and make sure that the viewer can say “I get what this is” within the first 30 seconds. No long backstory, that can come later, the first thirty seconds must allow the viewer to fully comprehend what the project is and why, then after you can go into more detail about the features and backstory. Always end with a direct appeal and call to action.
One more detail about length - many project creators want to “fit it all in”, but actually the video needs to be brief and inspiring. Any longer than 3 minutes and you will lose 10% of your audience ever ten seconds. For some creators they are fine with that, but if you put out a 4 minute thirty second video and you see that one 30% of your viewers are watching all the way through after you launch, you might be sad that 70% of your viewers are never going to hear your call to action. The sweet spot is between two minutes to two minutes and thirty seconds. Even I struggle with this kind of brevity, but that is what the research shows and I think we should stick to it.
Crowdfunding video production can be an interesting art in itself, and most crowd funding questions don't get answered by your kickstarter agency. When people go for their first kickstarter indiegogo, they are wanting to join forces with the top fundraising websites for how to raise funds for startup. I usually say go to release com for non for profit fundraising and fundraising ideas for nonprofit, but for crowdfunding tactics, crowdfunder can't be beat when it comes to crowdsourcing services.
Guide to Production Planning
So now that you’ve gotten your main points in place, you’ll want to go through and imagine any visuals you might be able to have for your video. In a general sense, these always include - closeups of your project, wides shots of someone interacting with the project, background development shots of how it came to be, and finally lifestyle and transition shots, visuals that help situate us in a particular culture or environment, and help us move from one location to another. Finally, you’ll want to think about the benefits - what kind of emotional outcome does your project create, and how can you communicate that to us visually? You’ll need to direct your actors to demonstrate those emotions while filming. So, to reiterate: Project closeups, Interactions Shots (in a variety of environments), background development shots, lifestyle shots that convey place and emotion, and transition shots.
When I make a video for start up fund raising I only use the best kickstarter services and after it's done I use the latest tools for how to promote indiegogo. The thing about san francisco crowdfunding is that you have to learn crowdfunding to do it, and not all fundraising tips are coming from a kickstarter expert. That's why, rather than focus on crowdfunding pr, I say that your video is best served with crowdfunding tips and lots of details about the perks rewards.
The next step is to create your visual shortlist , so go ahead and do that. Once you have a list of all the visuals you want to include, we need you to screen it for feasibility. Did you write - someone enjoying my project on top of a mountain? Well, who is that someone, and where is the mountain? The next phase is to determine - is this visual feasabilt given our constraints? If you feel like it’s possible but you don’t yet have all the resources, that’s okay. If something is not feasible for you to film (like a jazz band in new orleans when you live in Boston), you may be able to tag is for “stock footage” - place like shutterstok have great stock footage libraries, and vimeo even lets you advanced search for creative commons attribution video, so anything with the by-cc license that you find on vimeo you are legally allowed to download and repurpose for your commercial project, so long as you link back with an attribution somewhere on the page where the video is used. I’ve used creative commons free footage for lots of things that we needed to make points for, but didn’t have the resources to film ourselves.
Okay, now you’ve got a list of visuals you are going to film yourself, and all of them feel for the most part feasible. Then next item is to get into more detail - who what where when - Sometimes it’s good to set you filming day, I recommend giving yourself 10 days to sort out the logistics. Next you’ll want to find locations. If you have home shots, can you use your house? Do you have a friend with a nicer house? Ask them if you can use it. Same for actors. Are there any friends of yours who can appear in this piece? What visual role do you want them to play? Have you called them to ask if they can volunteer with you on your shoot date? Do they have other resources you might want. Now that you’ve got a few actors and locations, look around those areas - if you need an outdoor area, is there a park closely to your filming location? Sometimes we just don’t have the resources in our personal network - take a restaurant for example, you need to show someone on a date. Many times I need to film something, and I will just go on yelp and start cold calling places that look good - I’ll call, then ask for the managers email, then I’ll send a message saying - hey, I’m an inventor of a cool product, I love your space, is there any chance we could take a couple photos of our project in your restaurant at a non=-busy time for you on Tuesday (or whatever day). Most people don’t write back, but some do, and it’s always amazing to have permission to film in a cool wine bar or restaurant or school, so if you have locations for visuals on your list that you don’t already have access to, now is the time to reach out to people that might be able to help, explain your situation, and see what comes up.
For outdoor locations, Most cities and parks require a filming permit - For these I say its up to you to get the required permits, if you decide not to then you might consider you what’s called a “low key” undercover filming which means having a really small crew and as minimum equipment as possible.
Finally, if you just don’t have enough good looking friends to appear in your video, either just for the visuals scenes or for testimonials, you can make a $25 posting at backstage.com and you will get applicants. I usually offer between $100-$120 for four hours of acting, this way you can have a good looking person in your video even if your friends can’t make it
In order to raise and get a good indiegogo review, for your video script you've got to think of
things to write about before ever uploading to indiegogo.com. The perks of our online training courses is that you get into the heads of backers, you become aware of the go fund me fees and lesser known sites like giveforward, because even the best video is nothing unless it's listed on the top crowdfunding sites. I hope this training had helped you learn the kickstarter faq and indie gogo essentials, remember my course on indegogo can really enhance any fundraising ideas for nonprofits
I hope this has helped you see what goes into production planning. When you are ready to hit record, you will have all your location and and talent lined up, and you’ll know exactly what visuals and emotions you want to get from them.