I first started out with crowdfunding in 2009, with a client who had a simple product.
He was confident about his launch, and needed a modest goal of $15k.
i crafted a beautiful video and PAGE for his project.
it was a compelling and persuasive project.
He quit after the first week.
Almost no one backed.
Why? It didn't take me long to find out why this had happened. Do you know?
First, he went live with only a few friends and volunteers in the know, and most of them dropped the ball and forgot about him on his launch day.
Second, he hadn't been developing his community alongside his product (including people for beta testing, asking for feedback, giving updates, reaching out to old friends)...
And finally, he hadn't established himself on social media as being passionate about his interest and that his crowdfunder project was a natural extension of his personality. Let alone being involved of the lives of other key influencers in his industry or doing the dedication inquiry about indiegogo vs kickstarter for his needs
It didn't matter how nice our video was, or how awesome the product page was.
He didn't go to potential backers to help them organize and build community ahead of time, and therefore didn't have an initial group of committed fans waiting for him. Number of backers is a function of how much targeted traffic you can drive. Do you know how to drive motivated traffic to a webpage? Do you know how to set your perks?
This is why so many people who start a crowdfunding campaign are doomed. When you learn to motivate backers and build community before you launch, you'll have results like this:
Yoot Root Teas went from no previous customers to $60k in 30 days. And they bought their first 90,000 units of inventory for their business with the proceeds from their campaign.
AXIUS raised $45k in a single day and went on to raise over $230k (!!!) in 45 days. They manufactured thousands of units and formed partnerships with key influencers in the fitness industry and now have a stake in a competitive market.
This isn't random. A big part about succeeding with crowdfunding is about deciding to be strategic about your project from the start, and doing what you can to serve the needs of your community so that they'll come to you.
During my 8 years as campaign strategist at StartMotionMEDIA, I learned:
- How to use smart content strategy for organic opt-ins for your project
- The role of campaign updates and product development newsletters
- How to learn from your performance during your first week and think through your page for crowdfunding pr
- Why your project video is more important than you think, and how to make yours feel inspiring and energizing
- Direct, peer-to-peer campaigning methods for community engagement that only get used when you have access to your fans email address.
I've seen it all when it comes to what works and what doesn't for engaging your community and getting pre-orders on Kickstarter, especially when you get smart about your perks definition and rewards description. After running campaigns since 2009, I've started to see the patterns inherent in every successful campaign, and made enough failures to learn what works and what doesn't.
WHAT DO YOU NEED to KNOW?
Research shows that crowdfunding is next to impossible for most people. And up to now it was only my high-paying clients who had access to information about how to launch properly. I want to "blow the lid" off the high priced consulting industry so that you can build your audience with the most advanced tools, at a price anyone can afford.
"There has to be a way to teach crowdfunding" I thought to myself. And that's when I started looking at the common problems that most project creators face.
I now have found a solution about how to find backers and launch on a recommended timeline, so that you can have the best chance to go big .
THINKING OF Going Live?
Learn How to Design and Launch your Crowdfunding Campaign.
For the brave ones who venture out and do the proper legwork, crowdfunding on Kickstarter can be the exact wind in your sails that your project needs to get itself out to the world, even if you are doing nonprofit fundraising....
I can show you the main key system for how crowdfunding the "old fashioned way" works to get backers - by building an awesome project and training friends and ideal customers to pledge support...
5 MODULES OF CROWDFUNDING TRAINING
THE ESSENTIAL PROJECT LAUNCH COURSE
create a HEALTHY FUTURE for your KICKSTARTER
"I use this in-depth fundraising system and these industry tactics everyday to get backers. It works miracles."
-Michael Zeligs, Fully Funded Course Creator
✔ Strategy methods with videos sent to you each week
✔ Live "Office Hours" calls with me to ask & answer questions
✔ Private community group & shared knowledge base
✔ The guide you need to be unstoppable with crowdfunding