Crowdfunding Tutorial: The First 48 Hours

Follow up & get response: activate your inner circle

 

Okay, so you are on your third day in public.  How is it going? Hopefully the people you’ve been connecting with followed up on their word. But the truth is, it’s probably less than 20% of the people on your list that actually gave.  That’s okay.  It’s totally normal.  It turns out that people are really really busy, and you need to keep showing up as someone who is inspirational.  

 

The absolute key is that right here you don’t do the thin that most inexperienced crowdfunding people start to do: begin.  Don’t come off as desperate in the slightest - actually, you need to prove that you are more excited by your project than ever, andyour connection to how close you really are for this being a reality needs to become clear.

 

So here’s what you do.  On day three, do a list cleanup - subtract anyone who became a backer, and anyone who didn’t respond at all to any of your pre-launch messages.  And what you are left with is people who demonstrated some response to you in the past, but still have not become backers.

 

Send this message after 72 hours to everyone who has not yet backed as a new mail merge.

Subject: We did it!

Body:  Wow, I am so humbled and amazed by what’s happened this week.  In only 48 hours we managed to get X% funded.  Because of friend like you I have reached a huge step closer to getting what I need to put this project into the world. 

 

I’m so grateful to have an amazing community of backers, but I have to tell you one thing: Right now, I need to continue building the team of backers to help me reach the rest of the way to my goal.  And it’s not just anyone who can help:  I personally need you to be a part of this if were are going to cross the final line.  

 

I know, going for {what your project does} is a big endeavor and I’m putting everything I can into making this a success.  Here’s how you can help.

 

Become a backer today.  Join the team of {number of backers} who already have demonstrated their support.  Your pledge means all the difference at this crucial moment of my project development!  I sincerely appreciate you for joining today - it really means the world to me. 

 

Thanks again, please let me know if you have any questions.

 

Kind Regards,

Michael

 

 

This 48 hour follow up message will communicate to you people that you are serious, that you want them to be involved, and it will do it in a way that sounds more excited and inspiring than desperate. 

 

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Now I want you to look back at that inner 50 people, and anyone who mentioned “sure I’ll help”.  Has anyone not yet gotten involved?  Call them. Text them.  Do anything you can do to get a communication going and ask - have you had a chance to view my campaign and become a backer?  Your help during this launch week really can make or break the success of this project, and I’m counting on you.  Let me know if you need any help going through the process of making a pledge, thank you so much for being involved.

 

 

These two follow up messages can account for a HUGE increase in your backers.  Many project creators feel like - oh, I don’t want to be pushy - look, this message does not come off as pushy.  It’s about being HELPFUL.  Your backers have complicated lives, they need as much handholding as possible to get involved with your project.